| The Everything Online Business Book
by Rob (Robert) Liflander |  | | Catalog Number: | | 0037 | | List Price: | | $9.99 | | Sale Price: | | $8.99 | | You Save: | | $1.00 |
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The Everything Online Business Book
Successful Web sites must excel in 3 distinct areas: strategy, design, and technology. I have always been intrigued by the subtle combination of these forces, which must mesh smoothly for e-commerce to succeed. The Everything Online Business Book is a primer for online business leaders and anyone trying to make their business a success on the Web. It details the steps involved in planning, building, marketing, and managing an online business. Special attention is devoted to creating a solid strategic business plan, including specific online objectives, functional specifications, and long-term planning.
For the millions of small and home business owners who are starting to get on the web. Rob Liflander introduces readers to the basics of creating a Web business, whether it is from an existing business or an entirely new venture. Covering every aspect of the process, he outlines step-by-step instructions on site development and design, programming and accessing the hottest interactive features. He covers every aspect of creating an online business and more!
Very basic, for beginners.
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