The Everything Online Business Book

Successful Web sites must excel in 3 distinct areas: strategy, design, and technology. I have always been intrigued by the subtle combination of these forces, which must mesh smoothly for e-commerce to succeed. The Everything Online Business Book is a primer for online business leaders and anyone trying to make their business a success on the Web. It details the steps involved in planning, building, marketing, and managing an online business. Special attention is devoted to creating a solid strategic business plan, including specific online objectives, functional specifications, and long-term planning.

For the millions of small and home business owners who are starting to get on the web. Rob Liflander introduces readers to the basics of creating a Web business, whether it is from an existing business or an entirely new venture. Covering every aspect of the process, he outlines step-by-step instructions on site development and design, programming and accessing the hottest interactive features. He covers every aspect of creating an online business and more!