How to Make Your Fortune With Information Products

You'd have to attend a lot of seminars (if you could find them) to get all the power-packed information in the video tape. Dan has a "No holds barred" approach to direct marketing and selling that anyone at any skill level can use. You'll learn many of Dan's million dollar techniques from this video. A must for any direct marketers video reference library.

Dan Kennedy enjoys extraordinary success in print ads, direct mail and TV infomercials. He has worked with the Guthy-Renker Corporation for over 10 years of all their infomercial products, including those featuring Tony Robbins, Victoria Principal, Vanna White and Covert Bailey. His copy writing and direct marking clients include some of the giants in the industry.

In this 90 minute video presentation, "How to Make Your Fortune With Information Products", Dan reveals

• Lead Generation For Rapid Growth
• Lead Cost Offsets
• How To Prioritize To Your Specific Market For Greater Sales
• Designing Information Products For Maximum Appeal
• The Importance Of "Ready To Use" Documents And Systems
• Why People Want All The Work Done For Them
• How To Set Up A "Value Build"
• How To Fight "Nightengale-Conant" Pricing
• The Importance Of Bonuses
• Why You Should Plan Your Bonuses First
• The Secrets Of A Great Guarantee
• How To Capitalize On Refunds
• Building And Infomercial From The Ground Up
• How To Use Celebrity Power
• The Value Of Congruent Products
• Home Shopping Environments
• Using The Catalog Industry, Statement Stuffers, Retail, Private Label And Overseas Distribution
• Dan's "Greatest Direct Mail Secrets"
• How To Use "Depth" In Direct Mailings